Is Twitter working for marketing ? – Part 3 – The Answer
Maybe you have read my twitter posts already. Or see here: twitter part 2
I have this nice Fliegenfischen Shop (1000Fliegen.ch) and I tried to do marketing via twitter for the shop. Quickly said it failed. So what is wrong? Everywhere on the internet it says that you can use twitter for marketing. So what’s wrong about it?
I am now following about 200 people on twitter and I have 60 followers. Yes, so many readers, do you think? But are they reading? The question for marketing is almost irrelevant. Maybe they are reading, maybe not. The question is are the going on my flyfishing shop? An even more important are they buying? It can be said that, ok maybe twitters are robots or humans. So maybe they are not reading. The statistics says that only a few went on the website. Let’s say 10 out of this 60 (or 200). But non of them are buying. Why not? First, my shop sells. People love those flies for fishing.
So why not twitters? On Twitter you find people with the same interest: So If you want to do marketing for fishing gear you find “Other people doing marketing for fishing gear” Fail. Bummer. Epic Fail, I would say. I need fishermans not people with a fishingshop. But the fisherman are fishing only the marketing people are really very active on Twitter.
This is where I see Twitter failing: Only marketing people are very active on twitter. So Twitter is not working for marketing.
For the quick reader, Twitter is not working for marketing, because nobody reads it. User are getting flooded by useless messages. Plus you can’t reach your target audience. You can reach your friends, people doing the same thing than you do, but not your customers. Only marketing people are very active on twitter and they have there own goods.